The largest agriculture cooperative in Canada.
After carefully reviewing its brand image and positioning, Sollio Agriculture wanted to update its technical documents and online presence.
Sollio Agriculture turned to Haricot to draft its new marketing documents, its AgConnexion newsletter and its Facebook and Twitter publications. We had a twofold mission: describe the products and services in layman’s terms, while remaining true to the form and tone of the new brand positioning.
“I enjoy working with the Haricot team. They have a range of experts, and they’re very generous with their creative ideas. We can rely on their professionalism when it comes to interviewing our experts and turning our agronomic content into layman’s terms. They are always flexible in terms of delivering our mandates.”