Need
AGRIcarrières wanted to launch a notoriety campaign to encourage potential employees to come and work on a farm. The goal was not so much to collect applications as to position work in the agricultural sector as a motivating choice.
Mandate
We developed a two-phase marketing strategy. The first targeted young students and temporary workers looking for summer employment. The second phase targeted full-time employees. We mainly bet on digital, plus a small traditional press campaign.
.png)