The reference in agriculture and agri-food

Need

The Centre de Référence en Agriculture et Agroalimentaire du Québec (CRAAQ) has thousands of books and documents online. Before redoing its website, the CRAAQ wanted to optimize all document descriptions (SEO).

Mandate

Haricot relied on good web referencing practices to write new descriptions of items in the CRAAQ catalog. It gives attractive and relevant product sheets, which make readers want to know more.

Results

  • More than 340 texts written and optimized for the Web