The reference in gardening equipment


Dubois Agrinovation wanted to generate more online sales and lighten the workload of its representatives.



Haricot has developed a content strategy based on Dubois Agrinovation's sales cycles. Each newsletter begins with a text to inform and advise market gardeners according to their production and the time of year. Content arrives in customers' inboxes before they even need to speak to a representative. We also created a modern and attractive newsletter template that meets email marketing best practices.

"The team succeeded in creating a 'digital magazine' type newsletter that stands out from our competitors. They create relevant content adapted to our market segments, but also according to major trends. They are definitely an important ally in our content creation. The team is always available and we see a great synergy day after day."

Mylène Fortier, Marketing Director at Dubois Agrinovation.


  • More than 25 newsletters written