Need
The Fédération de l'UPA de Lanaudière (FUPAL) wanted to create a podcast to share relevant content, develop members' skills, showcase the region's products and producers, and publicize the services offered by FUPAL and its partners.
Mandate
FUPAL turned to Haricot to come up with a name for the podcast and develop a brand image. After analyzing the market and brainstorming a lot, we came up with three unique names. The choice wasn't easy, but the customers chose Les Prods.
The name refers both to the Lanaudière producers and to the various productions. It's a familiar, down-to-earth name that sticks in the mind. It's easy to adapt and leaves a lot of freedom for the design.
We then developed a strong, attractive visual identity, very different from what was being done in agriculture.
