Need
Known for his expertise in farm real estate and his attentiveness, David Fafard needed to solidify his positioning and review his brand image to help spread his reputation.
Mandate
Haricot developed a positioning strategy focused on a modern and likable image, as well as a recurrent social media presence. A content marketing component (sponsored content, blogs) was added to the initial strategy to increase the reach of his online presence.
Our collaboration continues on several fronts, including:
- Design of digital and traditional ads
- Redesign of the website
- Drafting and optimization of the web content (SEO)
- Media placements
- Drafting of blogs