Known for his expertise in farm real estate and his attentiveness, David Fafard needed to solidify his positioning and review his brand image to help spread his reputation.
Haricot developed a positioning strategy focused on a modern and likable image, as well as a recurrent social media presence. A content marketing component (sponsored content, blogs) was added to the initial strategy to increase the reach of his online presence.
Our collaboration continues on several fronts, including:
“Thanks to Haricot’s work, I found leads through new channels. I am delighted to be able to count on their sound advice, and I appreciate their considerate approach.”