Need
C. Isabelle et fils was already on Facebook, Instagram and LinkedIn, but wanted to change its strategy to improve engagement. The topic (potatoes) offered a whole field of possibilities.
Mandate
Haricot developed a strategy based on engaging content. We reviewed C. Isabelle's image to make it more consistent from one publication to the next. We also chose to rely on humor to stimulate community engagement and attract new subscribers.
Since then, the company has gained greater awareness among its customers, who are more committed than ever to the brand.
