Potato producers and distributors


C. Isabelle et fils was already on Facebook, Instagram and LinkedIn, but wanted to change its strategy to improve engagement. The topic (potatoes) offered a whole field of possibilities.



Haricot developed a strategy based on engaging content. We reviewed C. Isabelle's image to make it more consistent from one publication to the next. We also chose to rely on humor to stimulate community engagement and attract new subscribers.

Since then, the company has gained greater awareness among its customers, who are more committed than ever to the brand.

Haricot developed a strategy based on engaging content.

"Haricot quickly understood the essence of our business. They knew how to use it to create content that reaches our target audience and meets our business objectives."

Gabriel Isabelle, co-owner of C. Isabelle et fils.


  • + 130 % engagement across all platforms
+ 266 % impressions on Facebook
  • Twice as many mentions on Facebook and Instagram
  • 100+ c.v. received via Facebook