The company had a good product and solid technical and agronomic expertise, but no marketing tool for getting its name out there.
Haricot developed a positioning strategy for Novations AGL. To spread the word and bolster its product sales, we opted for content marketing combined with a social media publications strategy. Since then, Haricot has guided the company through the release of two new products.
Several projects, one goal: gain a solid advantage among dry hay producers.
“Thanks to Haricot, Novations AGL has a professional brand image that stands out in the market. Every project was completed quickly and efficiently. When all is said and done, we would not be where we are without their collaboration.”