Provider of innovative solutions for dry hay.


The company had a good product and solid technical and agronomic expertise, but no marketing tool for getting its name out there.


Haricot developed a positioning strategy for Novations AGL. To spread the word and bolster its product sales, we opted for content marketing combined with a social media publications strategy. Since then, Haricot has guided the company through the release of two new products. 

Right off the bat, Novations AGL chose Haricot to manage all of its marketing.

Several projects, one goal: gain a solid advantage among dry hay producers.

  • Create the website and an online store
  • Draft technical specifications for the AGL 360 mobile app
  • Draft testimonials, a white paper and blogs
  • Organize demonstration days
  • Media placements
  • Prepare user’s manuals
  • Photo shoots
  • Etc

“Thanks to Haricot, Novations AGL has a professional brand image that stands out in the market. Every project was completed quickly and efficiently. When all is said and done, we would not be where we are without their collaboration.”

Antoine Lefebvre, Novations AGL co-founder


  • Full order book
  • 250 unique visitors every month to the site
  • + notoriety among dairy and commercial hay producers
  • + 50 downloads of the white paper