The company wanted to break into the US market, but faced a major challenge in terms of translating its technology into layman’s terms.
Haricot developed a complete marketing strategy for Intelia: new brand positioning, design of the booth for trade shows, digital marketing strategy, ad placements, media relations, etc. We even developed a video game to make the technology behind the COMPASS data analysis platform more user friendly.
« I love working with Haricot. They are creative and they understand the ag market. They are the best partners for our marketing needs! »